High Times, the most well-known brand in cannabis, announced on Friday that one of its signature Cannabis Cup competitions will feature an online format with a digital awards show streamed live around the world. The change will allow High Times to continue its ongoing search for the world’s best cannabis brands while in-person gatherings are restricted in an attempt to contain the global coronavirus pandemic.

High Times’ inaugural Hemp Cup will be the first High Times competition to go online, with an awards show presented by Black Tie CBD and sponsored by Ultratrimmer on Facebook Live on April 4. The event, which was originally scheduled to take place this weekend in Austin, Texas, will allow High Times to honor the competitors with the awards and results of the competition despite the restrictions placed on live events due to the pandemic.

The Hemp Cup 2020 will bring the nation’s best hemp CBD brands together in a (virtually) head-to-head competition. Unlike live events, the online competition allows the entire world a glimpse of what the brands vying for awards have to offer. The livestream will feature the announcement of the first, second, and third place winners, a showcase of the winning CBD products, and commentary from the judges.

In these trying times of social upheaval, celebrating success and maintaining tradition can help us all cope with unfamiliar circumstances. In that spirit, High Times is proud to continue its series of Cannabis Cup competitions in the digital realm and give companies and consumers a way to connect by competing and judging.

The High Times Hemp Cup 2020 digital awards show will be streamed on Facebook Live at 4:20 p.m. PDT on Saturday, April 4.

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